Workshop: Running an Opposition Campaign -- California School Bonds Clearinghouse
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Workshop: Do's and Don't of Running a Measure Campaign

NOTICE: DO NOT SHARE THIS MATERIAL WITH ANYONE. The material on this page is confidential to members who have been granted the appropriate level of access. Those wanting access can sign up just as you have done and go through my vetting process.

This section of the site contains accumulated knowledge about running a political campaign. Specifically, it is geared toward opposing a local school bond measure. The page will never be finished because there will always be something new to learn.

The Serenity Prayer

God, grant me the serenity to accept the things I cannot change,

Courage to change the things I can,

And wisdom to know the difference.

Reinhold Niebuhr, American theologian (1892-1971)

This observation about human behavior is incredibly important in grassroots campaigns. You can't do everything. Everything you do requires three resources, in varying proportions: People, Time, and Money. Managing those resources is critical to the effectiveness of your campaign.

I always stress that the Money component should always be minimized unless you're lucky enough to be a wealthy activist.

That leaves People and Time.

Time is your worst enemy. It is immutable and relentless. Elections are based on an immovable end date. The closer you get to that date, the less effective improvisation becomes. The further away from that date that you can create a plan, the more effective you can be. Once a plan is created, all that's left is the execution.

For an entire audio series on campaign management, check out Local Candidate Training Teleconferences

Campaign Syndromes

There is an infinite number of activities that any campaign could do. You can't do all of them. You are most likely to do well at things that you already like to do. Among a group of volunteers you always want to find out what each likes to do. Those answers should drive what you actually do.

You want to avoid the "keeping busy" syndrome. Keeping busy is not the same as being effective. I see this most often with people who say things like "It's important to educate the public." NO! It's not important. In fact, it's a useless exercise that will keep you busy for a lifetime without the satisfaction of ever accomplishing anything. Your goal in any campaign is to persuade. Educating or other keeping busy activities is a goal without a finish line. Don't fall into this trap.

You also want to avoid the "bright shiny objects" syndrome. This is a byproduct of the inability of Americans to be able to focus. Ubiquitous consumerism and entertainment, anchored by a media that profit from it, has reached the point that most people respond like Pavlov's proverbial dogs. You're bombarded with messages intended to influence your behavior hundreds, if not thousands, of times a day. You cannot spend your valuable time responding to each one. In the context of a campaign, this syndrome manifests itself by watching or monitoring the campaign of the supporters and feeling the need to respond to each thing they do. STOP IT!

You cannot control what others do. You can only control what you do. This is why it's important to have at least an outline of a written plan. The supporters are following their plan. You have to stick to your plan. You may want to adjust your plan over time, but never, ever, ever react to the supporter campaign. Yes, you should monitor it. Yes, you should know what the supporter campaign is doing. If you've followed the recommendations in this material, you should be primarily watching the supporter campaign to see if it is reacting to the things that you do. When you see that, you know you are being effective. At a minimum, you are getting the supporters off their game-plan. That is right out of The Art of War. It's a winning strategy.

Avoiding these syndromes takes some discipline. You have to make a conscious decision to NOT do something in order to avoid these syndromes.

The Art of War

Let me preface this by stating that war is not moral. It is, however, a fact of life. You didn't start the war. It is your absolute right to defend yourself and your property. In order to succeed, you must know the rules of the game. Taking the high moral road is sure to lead to defeat. The supporters have no morals.

Sun Tsu's the The Art of War is a short book about how to succeed in war. While it's written for another time and another field, it has essential insights for political campaigns. Read it. Work on your campaign. Read it again. Work on your campaign. Read it again. Once you've actually applied some of what you'll learn, reading it again will give you new insights. You can read or listen to the entire book at the link above.

Most Useful Insights

Campaign Strategies

Framing

I'm not talking about constructing buildings here. I'm talking about picking the most favorable, emotional issues involved with the school bond measure and positioning them in the most favorable light. If you don't frame the issues, the supporting side will. Luckily for you, the supporting side reuses the same tired, old cliches over and over again. An opponent rarely thinks through or tests the issues and even more rarely frames them. Some of the worst framing appears in ballot arguments against and rebuttals to arguments in favor of school bond measures.

Here's a recent example of terrible framing. It always loses. It's even more tired, old, and cliched than the frames of the supporters.

Of all the campaign strategies, the single most effective strategy that you can implement is to frame the campaign as early as possible. Usually that means the frame must be included in the sample ballot arguments.

You can review more supporting and opposing arguments in the Past Elections Library.

Education Code 7058

Use the district's marketing against it. This comes in many possible forms. Read Ed Code 7058 carefully.

Nothing in this article shall prohibit the use of a forum under the control of the governing board of a school district or community college district if the forum is made available to all sides on an equitable basis.

In general, district employees are prohibited from using public resources to influence the outcome of a school bond measure election. (Ed Code 7054) Violating this prohibition makes district employees liable to felony or misdemeanor charges.

What is a forum under the district's control? The most common fora are school or campus sites, board meeting sites (even if not at a school district), other facilities over which district has temporary control by agreement (such as city halls, stadia, etc.), district web sites, district property (buses, vehicles, signs, etc.), and district (as opposed to campaign) "informational" mailings or newsletters.

The district will claim that it's providing information, even though it's campaigning. You must claim that you are providing information as well. The statute allows the district to use these fora only when you are allowed to share it on an equitable basis.

In my view, equitable basis means equal amounts of time, space, and materials.

There are four possible outcomes of your demand for access to the forum on an equitable basis.

  1. The district will violate the law and refuse.
  2. The district will remove its material or cancel its use of the forum.
  3. The district will allow you equitable access.
  4. The district will lie that its lawyers said they didn't have to. (Ask for the lawyer's written opinion.)

No matter what the outcome, you win. Always look for ways to put the district into a position where you win, no matter what the outcome.

Although there is no specific criminal penalty in Ed Code 7058, it's reasonable to argue that the penalties in 7054 apply as well to 7058. In most cases, because of the small amount of public resources used, excepting district-wide mailings, these will be misdemeanors rather than felonies, but it all adds up.

If the district refuses your demand, identify the district employees who participated. Each of them took work time, even if it's not during the regular work day, that the public paid for. Send each of them a copy of your criminal complaint. The complaint will give them pause about doing anything further to promote the school bond measure. That too is a win.

Let's look at some specific examples.

Web Site

The district already has "information" about the bond on it's web site. It may be in the form of Frequently Asked Questions, or the bond resolution (other than in the meeting minutes), or facilities plans, or survey results, or presentation slides, or just about any form of electronic media.

Comb the web site for each instance. Most likely, they will all be gathered together under a common area, but oftentimes there will be menu items or other links from the home page.

Immediately, make a written demand on the superintendent and the governing board that you be given equitable access and describe in detail the kind of access that YOU consider equitable.

In one case during the November 2016 election, a site member made the demand after the district put up the bond measure ballot arguments and a rebuttal of its own to the opposing rebuttal argument. After the demand, the district removed the material. That was a win. It works.

Informational Meetings

You have to be monitoring what the district is doing, not just what the campaign is doing, so that you know in advance that the district is scheduling these meetings.

Make your demand for each scheduled meeting, even if you don't think you'll be able to attend.

When making this demand on another local district in October 2016, I did it in writing via e-mail and got the entire run-around in writing for evidence in my criminal complaint. I actually went to one of the informational meetings myself and took video of all the employees who participated for inclusion in the complaint. Note that governing board members are excluded from the criminal penalties of Ed Code 7054 because they don't get paid for attending. All other district employees are either on salary and expected to attend after-hours functions like this or paid on an hourly basis. Custodians or other hourly employees are either helping during their normal work hours (after school) or are paid overtime to be there. While the hourly employees are just "following orders," identifying them and including them in the complaint will definitely make them think twice about taking those orders the next time. Can't you just picture a custodian who was told to set up or take down seating for one of these events having a conversation with the principal about not wanting to break the law? Priceless!

Classroom Campaigning

Clearly, teachers are the district employees most connected to the children and their parents. Many high school seniors and juniors can also vote and all community college students can vote. You want to do this as soon as possible.

Get the entire list of district employees and their e-mail addresses. The e-mail addresses usually follow a pattern, so once you know the name, you can often guess the e-mail address from the pattern used in the district. I can help with formatting this information at the same time I add it to the site's database.

Now prepare a letter advising them of the penalties in Ed Code 7054 and 7058, which they likely know nothing about. The tone of the letter should not be accusatory. You should however state your wishes that they stay away from doing anything that may appear to be electioneering. I've done this several times over the course of three election cycles. My preference is to start with the principals only, not revealing that you have the entire district's e-mail addresses. The letter to the principals should be more strident and demand a response by a certain date. When you don't get the response, which you won't, you now have the justification to send directly to every employee in the district.

Resources:

Parent Organizations

Almost all parent organizations are given space at district facilities to hold meetings or to organize. Either call up the individual schools or get the information from the parent organization web page to find events scheduled up through election day. Get as much contact information as feasible.

The parents themselves are not subject to Ed Code 7054, but the district employees who grant access to the facilities are. Try to determine whether the parents are using the district facilities to coordinate or organize the campaign supporting the bond. If you can't determine that, presume they are. Determine which school site district employees liaise with or provide help to the parent organization. Send those employees and all the parents that for whom you can find contact information the same kind of letter.

BEWARE! It is highly likely that at least some members of parent organizations have access to parent contact information that the school has collected from the children's parents as part of the enrollment process. It is an absolute violation of Ed Code 7054 for anyone, including parents, to use that information in a school bond measure campaign. This is one area where you want to recruit spies who have provided contact information who will alert you if they receive campaign messages by mail, e-mail, or phone.

Summary

The purpose of all this is to chill participation in electioneering by anyone that uses school facilities under the control of the governing board. You can't stop them from meeting at private homes or businesses and doing electioneering activities there. But you're making it a lot more inconvenient. Private homes and businesses typically don't have the capacity for large-scale organizing. Private locations also don't have "free" business supplies like paper, printers, copiers, and computers.

There are many other aspects to this than the examples above illustrate. Be on the lookout for them. Either quash them or get access to them on an equitable basis as often as you and your team can.

Rules for Radicals: Rule 5

"Ridicule is man's most potent weapon." There is no defense. It's irrational. It's infuriating. It also works as a key pressure point to force the enemy into concessions.

School bond measures are, generally, indefensible from a logical perspective. The schools of the future already exist and they are not ensconced in brick-and-mortar homages to Ozymandias. The more brick-and-mortar that exists, however, the slower the change. The bureaucrats rely on the brick-and-mortar and must, not only defend it, but also expand it in order to justify their future prosperity.

Any point of ridicule can be used. This is most easily found in past results of school bond measures. Do school facilities in your district have extravagant facades? Are they out of place in the neighborhood? Do they look like Taj Mahals? Were promises made? Were promises kept?

Images and videos featuring previous use of school bond funds are the most effective. This site is sprinkled with images of outlandish school facilities. Besides being outlandish, facilities that don't contribute to the teaching of reading, writing, and arithmetic are also highly susceptible to ridicule. Sports facilities, especially stadiums and swimming pools, theaters, district office facilities, like boardrooms and atria, and architectural features that are not functional or rectangular are all worthy of ridicule. Remember that most people that vote in your district have never set foot on a school site and even fewer have first-hand knowledge of more than a single site.

Rules for Radicals: Rule 13

"Pick the target, freeze it, personalize it, and polarize it." Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions.

You'll notice a dichotomy in my thinking on this. In ballot arguments, my rule is to depersonalize. The primary reason for that is that personalization has a high degree of opinion connected with it. In ballot arguments, attacking individuals can get you into hot water.

In a campaign, however, you're not constrained by Election Code rules.

Who are the bad guys? Get their names. Research them. (Opposition Research.)

The usual suspects are primarily the superintendent and assistant superintendents or directors at the district office level -- people connected with facilities spending. Sometimes the governing board members might be susceptible to attack, but usually only long-serving trustees where there have been past failures. A prime group of people to do opposition research on are citizens' bond oversight committee (CBOC) members along with trustees who were previously members. Almost all CBOC members are shills for the superintendent, even the taxpayer association member. In almost all cases, several or all of these so-called watchdogs will be actively campaigning for the next bond. Many aspire to being elected to the governing board, a much too common occurrence to be considered a coincidence.

Supporting Web Sites

Almost all web sites in support of a school bond measure are cookie-cutter sites designed by professional school bonds cartel members. You cannot compete with these sites in terms of visual appeal. Use this to your advantage.

"Simulated disorder postulates perfect discipline, simulated fear postulates courage; simulated weakness postulates strength." The Art of War

Translated this reinforces an AstroTurf argument. Even if you have professional design capabilities among the opponents, framing the supporters as AstroTurf and you as grassroots positions you as the underdog. Americans love underdogs. Don't try to compete with a supporting site. Use it as club in your arsenal.

Opposing Web Sites

The purpose of an opposing web site is two-fold. First, to collect an e-mail address from as many visitors as possible. Second, to provide a way for the opposition to level the battle field. In other words, to make you appear to be a much more formidable opponent than you actually are.

It's unfortunate that campaign web sites tend to disappear shortly after a campaign. In that manner, we lose our collective memory as well as ideas and inspiration for future campaigns. My hope is that, if you create a campaign web site, you consider passing it down to future campaigns by keeping it alive.

Example Web Sites

Walnut Valley Unified (2015 and 2016)

This site is an amalgamation of a November 2015 campaign which defeated Measure O and a Fabian November 2016 campaign which did absolutely nothing to defeat Measure WV.

The most important tactic that this site implements is deception. It took a few hours to create and code the lengthy schedule. The schedule was posted months before the election. There were never any teams assembled and none of the activities listed on the schedule actually occurred. The supporters of the measure did not know any of this.

Santa Clarita Community College (2016) - Blogger

Santa Clarita Community College (2016) - BigBadBonds

This was a single individual who nearly defeated the measure in the face of $487,000 spent against him. The district was panicked by the use of tactics from The Art of War.

The first link takes you to the simple Blogger page.

The second link takes you to the standard Big Bad Bonds opposition landing page using its built-in customization.

Grossmont-Cuyamaca Community College (2016)

This page was a speciality I produced for this successful defeat of a huge bond measure.

What it takes to produce a tax calculator like this is the county voter list and the county tax assessor list.

How To Keep It Alive

It's easier to do if you plan it from the beginning. While the first thing people think of is to purchase a domain name, that is likely to be the biggest hindrance to keeping it alive. First, it costs money. Second, it has to be renewed. Third, it has to be hosted. My suggestion is don't do it unless you are committed to doing something with it beyond the election.

There is almost no advantage to buying a domain name for a web site that will have a useful life of a month or two. Short links offer all the advantages of short, speakable site names without the expense. Nevertheless, you should carefully consider the string of characters that you plan to use on all your materials.

Resources:

Web Materials

One thing you'll be confronted with when creating your web presence is how to handle files of different types.

Try to use resources that allow you to own your content and stay in the background. Never use cloud storage sites like DropBox and others. Those sites are trying to sell their services to users. That interferes with your site visitor user experience.

One of the benefits of using an independent resource to store your web materials on is that you have a link to each resource that is independent of your web site. Other sites, like this site, can then use the same material without having to do anything but know the native link.

HTML

HTML is the native format for the world-wide web. It is indexed by every search engine, accessible to every browser, and it is natively text-searchable.

Microsoft Word, unfortunately, creates HTML files. These files are huge and filled with junk code in a vain attempt to try and present a Word document on a web site with exactly the same layout as it has in Word.

There is NO REASON to even attempt to present a word-processed document on the web. With the wide and growing variety of devices that access web pages, a Word-formatted presentation is almost never what your site visitor will actually see.

Keep it simple. Paragraphs, headings, tabular data (when required) are all easily presented with native HTML. Don't spend huge amounts of time on the format. Spend the time on creating the content and making it readable.

PDFs

I have an aversion to using PDFs on web sites for textual content. My reasoning is that a PDF (Portable Document Format) is another step, another several clicks, another set of hoops that a site visitor must jump through. Every barrier that you place in front of a visitor is another opportunity to lose that visitor to the next bright shiny object.

That said, PDF is a universal file format. It's better than nothing. It may also be quicker to put up a PDF than it is to create the same information in HTML. If you take the time to learn how to do it, you can also embed PDF files in a web page to avoid extra steps for site visitors.

Images / Audios / Videos / Slide Shows

These are typically very large files. Free or cookie-cutter sites or your own hosted site may not allow for a lot of storage for large files like these.

There are two ways to present these kinds of files. Either embed them on the page or link to them. When I say link to them, I do not mean a download link. If using a link, the link should be to a viewer that presents the file in a way that is immediately usable.

With images, you should consider the file size of the image. Native images from cameras tend to be huge. You're never likely going to need to display such a huge image that takes resources from your visitor's browser and time to load. Services like Cloudinary (below), allow you to upload the original, huge image, but provide built-in services that allow you reduce its size, on-the-fly, to suit your needs. For example, a camera may take a 20 megabyte high definition image, but you just need it to illustrate an article where it takes up a fraction of the page. Services like Cloudinary can deliver that image as a 50 kilobyte image that will load instantly on smart phones and browsers alike. This is especially important when you're using a lot of camera images on a page.

Forms / Surveys

Every opposition web site needs a form to collect contact information. If you are not giving visitors the opportunity to connect with you in the future, you have to re-examine the purpose of having a web site in the first place.

There are many form and survey services out there. They all take time to learn. Their purpose is to be visually appealing. You don't need that. All you need is a simple way to get a visitor's e-mail address and perhaps a name or telephone. Don't push it beyond that. Despite the fact that people regularly share all their personal information with government agencies and big corporations, they still fear giving anything to you.

Before HTML connected to databases, it allowed forms. Those forms were sent via the web site to the site owner's designated e-mail account. You can still do that today. It's ultra simple. The drawback, of course, is that you have to copy and paste the information that you collect into some kind of repository so that you can use it. But look, you're not going to get thousands of messages. If you get hundreds, your campaign will have been hugely successful.

Resources:

Like an e-mail account, each of these resources allow you to create a unique name for your account. Consider carefully what you want that name to be, and whether or not it's likely to be available (not already in use by another), before creating the account.

Social Media

You should never use social media unless you can put in place a team of people who are committed to using it. There is nothing more telling about a campaign than social media accounts that have no followers and no activity.

It's primarily a question of how much time you can devote to it and what other effective strategies you're neglecting. A one-person or small group team does not have the time for any of them, individually, to waste on building a social media presence. By the time the presence is achieved, the effectiveness has dissipated exponentially.

Facebook

Personally, I never use Facebook. The company has an agenda that is antithetical to what you are trying to do -- holding government accountable.

Unless you already have a following, you do not have the time to waste on building one.

The major problem with Facebook is that it will attract trolls. Even if you have a troll strategy, (Don't feed the trolls!), other participants will not be able to resist. A game of never-ending one-ups-manship will waste and devalue whatever time and effort is put into it.

If you can find someone who you are not relying on for the core campaign team who lives on Facebook, then you might attempt it, if, and only if, you can come to an agreement on a written strategy as to how it will be used. You don't want to even be involved in monitoring it or responding to issues with it. Those chosen must have the autonomy to use their personal best efforts, but you can't let those chosen ruin the campaign by running amuck.

My concerns about Facebook do not only apply to opposing pages and groups, but also to well-trafficked community pages for your district. It's just not worth undermining your campaign's effectiveness by engaging in troll wars.

Twitter

I use Twitter. It gives a campaign a small footprint.

There is a little known nor used aspect of Twitter that can be extremely useful for organizing a campaign where there are some volunteers. It can be used to broadcast text messages. For these purposes, a private Twitter account must be set up, so that only approved followers have access to it. The approved followers follow the account using a smart phone. All tweets from the account are sent instantly to all followers as texts. Voila! Text broadcasting.

Youtube

Youtube is free storage for what can be very large files. Once loaded, a simple link is all it takes to watch it or display it on a web page.

People love stories. Effective videos tell stories. A story can be short or it can be long. Try to tell short stories.

Testimonial

Testimonials can serve two purposes. Ideally you will tell a story in the testimonial, but you also want to connect emotionally with the intended viewer. In order to do this, the speaker must not be reading from a script or TelePrompTer. The speaker must speak to the camera as if the intended viewer were standing right in front of her.

Interview

The interview format is also effective. The interviewer can be on camera or off camera. It's a perfect situation for influencing the viewer's thinking, but more important, the viewers emotions. The questions used should be well thought out. The answers should be, more or less, off the cuff. The point of a question is to get the viewer to consider that they are the interviewee. In that way, the viewer is thinking about their own answer to the question and at the same time is hearing the answer of the interviewee. The interview questions should not be mundane or overloaded with facts. A reference to where the facts can be found is better than wasting camera time going through boring facts. Most people will not read the references. They will simply accept the facts presumed in the questions. An interview can be broken out into separate videos for each question and answer segment. This is easier to produce than a multi-question, continuous video.

A word about production values is in order. You are not trying to compete with professional television and movie productions. You should start with the mind-set that you will not edit the video. Minor errors or corrections made live are much better than spending time trying to make a seamless, professional-looking presentation. Both the interviewer and the interviewee should be smiling as much as possible. Smiling substitutes for in-person friendliness.

Besides getting across the intended message, the purpose of a video is to establish rapport with the viewer. Voters vote for people they like on an emotional level. While voting on a school bond measure is not voting for a person, you want to make it as close to that as possible. The AstroTurf does this with the choice of images they use in campaign materials -- invariably, smiling, likeable, people (old and young). That's the image they want to emotionally connect with to get a Yes vote. It's not by accident. You can do the same thing.

Jaywalking

If you really want to push the envelope, use humor. Like the Reader's Digest says, "Humor is the best medicine." Humor is not always easy to pull-off, so don't be afraid to try it and then abandon it if it's not working.

The technique here is the man-on-the-street interview that Jay Leno is famously known for, and thus the eponymous Jaywalking.

Consider asking random passers by, a handful of carefully selected questions. The questions should be framed to highlight the individuals lack of knowledge about a subject. The subject should be related to the district, bonds in general, elections in general, or the specific measure you're opposing. Each question and answer should be a separate segment that can be mixed later into a play list. You must make it obvious that you are making a video. You don't need a video or model release. If they engage you they are agreeing that you can use the clip. If, before you leave, they tell you not to use any or all of the segments, honor that request, but get that request on video also.

Example:

Have you heard about the school district bond election?

Do you know what a bond is?

Has the district made good on its promises from the last election?

Can you give an example of anything the district has spent bond money on?

Do you think the district is trustworthy?

Can you give an example?

Are you in favor of paying $xxx million dollars in taxes to the district?

Obviously, if you get someone knowledgeable, this won't be humorous. However, you can intentionally interview someone who knows all the answers you want to present and juxtapose those answers with those of the dummies to create a humorous contrast.

You won't need a lot of people to do this. A dozen is a good number. Some should be old, some young, and some should be children of school age. Remember, Art Linkletter, and "Kids Say the Funniest Things." If you interview children younger than high school age, make sure there is a parent present too. That's where the consent will come from. Also try to represent the various ethnic or cultural milieu of the district.

Don't ever make any negative comments to the person you are interviewing. You can encourage answers or challenge their knowledgeability, but don't criticize. That's not funny. Always smile and be agreeable. It should be a friendly and light-hearted interchange. Watch some Jaywalking videos on Youtube to get a sense of how it's done.

Campaign Materials

Video (Audio)

If you're not using video in your campaign, you are wasting your time. Smart phones are ubiquitous. People are 80% more likely to click on and watch a video than they are to read written material.

The other side will NEVER use video. It's too expensive to produce for an AstroTurf campaign. There are NO school bonds cartel members who specialize in video production. Once in a while a school district will produce a video. When you see it, you should immediately file a criminal complaint with your district attorney. They have now stepped into your trap. All you have to do is publicize how it was done and how district resources were used to produce it.

Signs

I'm not a proponent of signs. The Art of War supports my position. The supporters will definitely have highly-produced, sometimes clever, AstroTurf signs. Emotionally, you want to do the same. You will lose on their field of battle.

If you want to use signs of some kind, make them yourselves -- corrugated cardboard, stencils, and spray paint. If you don't have people to do that, then don't do signs at all.

Handouts

Whenever you speak to a likely voter (someone in your district), you'll want to have something to hand them as a reminder of your encounter. It should not be War and Peace. It should be small, computer-generated, black ink on regular paper stock (colored paper is optional). This enhances your grassroots frame.

All printed materials should have printed on them a QR code. You see these printed in magazines, newspapers, and store displays. Smart phones can scan them. You encode a link to where you want that smart phone to lead them to. Of course, you also print that link on the materials for those without a smart phone or the app that does the scanning.

Resources:

Mail

Your frame is that you are grassroots. Unless you have already lined up a donor, you don't have the money to produce a mailing piece and have it sent. The one exception is PostcardMania. It still costs you a good chunk of money, but they take care of everything else.

I still don't recommend this unless you have the money to produce multiple mailings. A single mailer during a busy campaign season will end up in the round file 95% of the time. It's just a waste of money.

Resources:

Telephone

There are two options here -- phone bank or robo-calls. Both options require that you own a voter list that contains phone numbers.

If you can line up 50 people who will commit to making at least 20 calls each, give me a call on setting up a phone bank. If you can't, then prepare one or more 20- to 30-second scripts that encapsulate your message to voters. You'll want to record it in the voice of one or more volunteers. A female voice will be the best.

 

In an effort to allow collaboration among site members, I'm trying out Disqus. Only site members are offered the opportunity to communicate this way. Let me know what you think of this.

PLEASE keep comments RELEVANT to the page you are viewing!

 


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